Not an Apple fan. You people (which, let’s be honest are my people) are already foaming at the mouth slip your upper limbs into one of these things. No, I’m talking to the people who are just generally nuts about emerging technologies. You know who you are. You didn’t bat an eye at the thought of wearing Google Glass and as soon as the Raspberry Pi became a thing you were already sorting out the myriad ways you could manipulate it to do your bidding.
See, the real winners here aren’t just Apple fans, but technology enthusiasts as a whole. I hate to break it to the Apple faithful (and moreso to give ammo to the Android fanboys), but Apple is rarely the first to market with anything. If you have this belief it’s either because an Apple product was your first computer or tablet or portable music player and you probably weren’t aware of the competition because it hadn’t penetrated the market in any meaningful way. That or you were completely oblivious to any product not blessed by Jobs himself. Because that’s what Apple does. It takes a close look at products, technologies, or social habits and tirelessly works to address that need and improves upon what’s already been. We saw it with the iPad (not the first tablet), the iPod (not the first portable music player), and we’re about to see it with the Apple Watch which, if you haven’t noticed isn’t the first smart watch. If wearables were a questionable addition to the technological landscape before, Apple will certainly drag the concept kicking-and-screaming to center stage.
One of the more important notions of Apple Watch is that it isn’t being marketed as a smart watch. It’s simply being pitched as a watch. Naturally we can all see that it’s much more than a timepiece, but Apple has been careful in how it illustrates its latest product so it appeals both to those interested in high fashion and tech enthusiasts. It’s form and function personified just like any other Apple product but with more emphasis on the former as evidenced by a 12-page spread in Vogue rather than Wired. This two-pronged approach to the device ensures those who live within the Apple ecosystem will flock to it and those who simply want to showoff from a fashion standpoint will be tempted given its gorgeous presentation at a comparatively low cost. Even the jaw-dropping 10K Apple Watch Edition is priced competitively when compared to other timepieces which can cost well over 20K .
But fashion aside, Apple Watch certainly represents a win for technology proponents. Specifically those who envisioned a future where we’d honestly have the capable, Dick Tracy wrist-radio are seeing that come to fruition. It’s not just that these devices now exist, but the weight of Apple’s marketing influence will make the concept of having technology not just in your pocket but on your person more socially acceptable, for better or worse. Even if you plain straight hate Apple and its fans, you should still be excited knowing that whatever flavor of tech you fancy is going to benefit from its existence. As demand for wearable increases thanks to Apple’s support for the idea, so too will more manufacturers emerge to compete and existing producers of wearables will be forced to increase the quality of their own offerings.
Developers win, consumers win, hardware manufacturers win, everybody wins.
Except modern-day Luddites. Those guys are screwed.